Glasser/Schoenbaum is an integral part of our community. They not only provide critical commercial space for non-profits but also build networks within our community to meet the needs of our most vulnerable.
Dr. Faizan Ali, Assistant Professor at USFSM's College of Hospitality & Tourism Leadership, was looking for opportunities to give his students real-world experience in our community. At Glasser/Schoenbaum, we are looking for ways to partner with our local institutions of higher education.
Thanks to mutual time spent reaching into the community, last September his graduate students met with a handful of agencies on the Glasser/Schoenbaum campus for a project focused on using students' marketing training to help solve a problem for four human services nonprofits.
With a focus on Hospitality and Tourism, the projects involved fundraising events for four organizations.
Dipping our toes into this kind of partnership came with takeaways about the project itself. The agencies got fresh insights about how we can all help our message get out into the world. The students got hands-on, real world examples of marketing challenges for nonprofits.
Everyone agreed that they would enjoy more time to explore the possibilities.
The staff at Glasser/Schoenbaum have done a great job of connecting the many organizations on campus and creating a space that sparks collaboration. This sense of community extends to staff and clients alike, helping to break down barriers and leading to innovative ways to serve the community as a whole.
Real estate is one of the greatest costs in a business budget. Our partnership with The Glasser/Schoenbaum Human Services Center allows more money to go towards our mission. And what better place to house our office than on a campus with nineteen other outreach agencies.