Dr. Faizan Ali, Assistant Professor at USFSM's College of Hospitality & Tourism Leadership, was looking for opportunities to give his students real-world experience in our community. At Glasser/Schoenbaum, we are looking for ways to partner with our local institutions of higher education.

Thanks to mutual time spent reaching into the community, last September his graduate students met with a handful of agencies on the Glasser/Schoenbaum campus for a project focused on using students' marketing training to help solve a problem for four human services nonprofits.

Dr. Faizan Ali addresses the group at the initial meeting
Dr. Faizan Ali addresses the group at the initial meeting on Sep 24, 2019.

With a focus on Hospitality and Tourism, the projects involved fundraising events for four organizations.

  • Coastal Behavioral Healthcare is interested in finding ways to attract out-of-town traffic to its upcoming Mental Health Symposium.
  • Healthy Start of Sarasota wanted to see if it was possible to reach out more to the younger generation for their annual luncheon.
  • For Glasser/Schoenbaum, we are looking to bring our 30th anniversary gala, BELIEVE, to a broader audience.
  • More Too Life took the opportunity to focus on how to get hotels to play a more active role in preventing sex trafficking.
Patricia McMahon of Healthy Start discusses the project with the group

Dipping our toes into this kind of partnership came with takeaways about the project itself. The agencies got fresh insights about how we can all help our message get out into the world. The students got hands-on, real world examples of marketing challenges for nonprofits.

Everyone agreed that they would enjoy more time to explore the possibilities.

Photo of the follow up meeting at USFSM
Students discuss their findings at the final meeting at USFSM on Nov 12, 2019.


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The staff at Glasser/Schoenbaum have done a great job of connecting the many organizations on campus and creating a space that sparks collaboration. This sense of community extends to staff and clients alike, helping to break down barriers and leading to innovative ways to serve the community as a whole.

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Katie Becker Executive Director Parenting Matters
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Real estate is one of the greatest costs in a business budget. Our partnership with The Glasser/Schoenbaum Human Services Center allows more money to go towards our mission. And what better place to house our office than on a campus with nineteen other outreach agencies.

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Janet Kahn Executive Director Early Learning Coalition of Sarasota County
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As a small organization with a staff of two, employee safety was a big consideration when we were looking for office space. We did not want our employees to be in a place where they were alone. Being on the GSHSC campus has been great because there is a whole community of like-minded professionals.

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Svetlana Kaminsky Executive Director Children's Guardian Fund
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